In search of a larger client base, Chris, a criminal defense lawyer, sought to revitalize his practice and attract new clients. He recognized the potential of the digital landscape and partnered with Nextwave Concepts after we redesigned his old website to develop a comprehensive digital marketing strategy.
The primary challenge was to increase brand awareness and generate a steady flow of qualified leads. The solution involved a multifaceted approach, encompassing search engine advertising, social media marketing, and landing page optimization.
Targeted online advertising became a cornerstone of the campaign. Leveraging Google Ads and Bing Ads, we meticulously selected less competitive keywords relevant to criminal defense within the local area to stay under budget but still get results.
Social media marketing played a crucial role in establishing Chris as an attorney who knew what he was doing and building trust with prospective clients. Engaging content addressed common concerns people have when looking for a defense attorney and showcasing Chris’s expertise. This fostered a sense of credibility and encouraged individuals to consider him for their legal needs.
To maximize conversions, a dedicated landing page was developed specifically for the campaign. This page provided clear and concise information about Chris’s services, highlighting his experience and successful case outcomes. A prominent call to action prompted website visitors to easily contact him for a consultation.
The results were nothing short of impressive. Within the first month, website traffic skyrocketed, exceeding the initial daily target and surpassing the previous weekly average by a staggering 700%. More importantly, the number of individuals contacting Chris for legal services doubled, directly attributable to the campaign’s effectiveness.
Cost-effectiveness was another key highlight. By carefully choosing less competitive yet still utilized search keywords, the average cost-per-click remained below $2, demonstrating a successful return on investment and efficient use of marketing resources. Chris’s experience serves as a testament to the transformative power of a well-crafted digital marketing strategy for legal professionals.
By combining targeted online advertising, engaging content marketing, and a user-friendly landing page, Chris was able to significantly increase brand awareness, generate qualified leads, and ultimately achieve his goal of growing his practice.
