WHATCHA WANNA KNOW ABOUT NEXTWAVE CONCEPTS WEB DESIGN AND DIGITAL MARKETING?

About Nextwave Concepts

You want to know about Nextwave Concepts? 

You may already know that we’ve been in business since 2012, that though we are based in Wilmington, NC we have clients literally across the United States, from North Carolina to California, and that we provide web design and digital marketing services to businesses of all sizes.

But that’s all rote and, honestly, kind of vanilla. 

What’s up with vanilla being derogatory, by the way? I love vanilla-flavored things.

You see that on everyone’s website. So instead, this About page is going to tell you the Nextwave Concepts Origin Story (because every superhero has an origin story and I like to think we’re superheroes).

 

The Nextwave Concepts Origin Story

Though Nextwave Concepts has been in business since 2012, our story truly begins in 2005. Founder, owner, and generally-considered-decent guy Zach Dotsey decided to move from Raleigh, NC to Wilmington, NC.

The move didn’t go as smoothly as anticipated. When Zach visited Wilmington to meet the people at the job he was transferring to, he was told the transfer hadn’t gone through.

Undeterred, in large part because he had already had someone taking over his apartment back in Raleigh, Zach decided to study graphic design and web design, eventually landing a job with Venue Communications, where he learned a ton more HTML, CSS, some PHP, server management, email marketing, billing, sales, customer service, search engine optimization… The list goes on.

In 2012, with the blessing and support of Venuecom’s owner, Scott Hendrix, Zach went out on his own to start Nextwave Concepts, where he took all he had learned and expanded on it, first offering social media management services in addition to all the other online skills he had learned, and eventually adding more digital marketing services, keeping pace in the ever changing world of online presence.

Nextwave Concepts grew year over year, reaching Zach’s ultimate vision for the company to become an all-encompassing, one-stop web design and digital marketing agency capable of handling all the online needs of small- and medium-sized businesses.

What's Up With the Name Nextwave Concepts?

Naming a business can be hard.

The “Nextwave” part of Nextwave Concepts has multiple meanings:

  • Nextwave is a term that denotes current and upcoming trends. The online industry is constantly changing, from design trends to websites and apps people frequent to Google’s constantly-shifting algorithm changes, you’ve got to stay ahead of the game if you’re going to make it in the online world.
  • Zach surfed pretty regularly back when he started the company (before he had four kids!), so Nextwave was an allusion to being on the lookout for the “next wave” to catch.
  • Nextwave is also the name of a pretty hilarious Marvel comic book by Warren Ellis and Stuart Immonen that Zach enjoyed. Read it if you can get your hands on it. You’ll love it.

The “Concepts” part isn’t nearly as cool. Zach wanted a .com and nextwave[just about anything else].com was already taken. Concepts seemed kinda cool, so that’s what he went with.

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