The Challenge
Our client needed to fill rooms during a slower booking period during a year when beach reservations across the region were already trending below average. The goal was straightforward: Drive measurable bookings without ballooning ad spend.
The Strategy
We combined two high-leverage channels: Facebook Ads and Email Marketing, to maximize reach and conversion.
- Primary Facebook Campaign
We built a clean, curiosity-driven ad creative with a broad geographic reach across several nearby states. The targeting leaned slightly older, focusing on travelers with flexible schedules who might want to escape cooler weather for a quieter coastal experience. - Retargeting & Email Synergy
Those who clicked or opened prior emails were served follow-up ads featuring limited-time offers and refreshed creative to keep the brand top of mind. Meanwhile, past guests received a short email sequence encouraging off-season returns.
The Results
Despite a modest budget, the results were striking.
| Metric | Result |
|---|---|
| Reach | 97,415 |
| Impressions | 157,851 |
| Landing Page Views | 16,087 |
| Cost Per Landing Page View | $0.04 |
| Total Ad Spend | $599.95 |
| Reservations Booked | 41 |
| Revenue Generated | $24,855.68 |
That’s a 41× return on ad spend (ROAS). Or, put another way, every dollar invested in ads generated more than $41 in bookings.
The Takeaway
When email marketing and paid social work hand-in-hand, even small budgets can produce enterprise-level ROI. By combining proven targeting with a strong follow-up system, we helped the client turn quiet months into one of their most profitable late-season stretches.
Want results like this?
We specialize in turning ad dollars into bookings, leads, and long-term customers, whether you run a hotel, restaurant, or service business.
👉 Contact us here to talk strategy.