Increase Website Speed

A slow website kills user experience, customer loyalty, and organic search engine ranking.

Does Website Speed Matter?

A slow website kills user experience, customer loyalty, and organic search engine ranking.

You're perusing the internet. You have about 27 browser tabs open after falling down a rabbit hole of product comparisons. You click yet another link.

You wait for it to load.

And wait.

And wait.

Then wait some more. 

It’s only been about 4.7 seconds, but it feels like forever, so you click the back button and move on to the next link. The site you waited so long on slips into the ether that is “forgotten forever” and you never give it another thought.

The content on that site might have been the one that finally pushed you to decide what you were going to buy, and they just missed out on a sale from their affiliate link.

Can you afford for people to get irritated at the time it takes your site to load? Do you want to give up sales or authority to a competitor who knows the value of a fast-loading website?

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Page Speed and the User Experience

If you have a website, you want visitors, and you want them to take certain actions, whether it's buying a product, contacting you, or just spending some time to read something.

Bounce rates (Google's definition of a bounce rate being the percentage of website visitors who leave a site after viewing only one page) tend to be high regardless... it can be hard keeping a visitor's attention. But stats show that the longer a page takes to load, the higher the bounce rate.

Even a site that takes between 1 and 3 seconds to load can expect a bounce rate of 32%. When that number goes up to 5 second? The probability of a bounce jumps to 90%, and of course it only goes up from there.

On average, a it takes a webpage on desktop 4.7 seconds to fully load, and more than twice as long on mobile at 11.4 seconds. When you realize that Google's best practice places 3 seconds as the best practice and users expect a page in 4 seconds, you can see that the average website might have problems.

How does page speed translate to business performance?

A mobile page that loads in 5 seconds can generate twice the amount of ad revenue. 

A one second delay means a 7% loss in website conversions.

Page speed really kicks in with ecommerce sites though. A 2 second delay with transactions has been shown to lead to a cart abandonment rate of 87%, and abandoned carts cost $18 billion dollars annually. You don't want to lose your piece of that pie!

If those numbers aren't scary enough, consider that website performance issues will keep 79% of online shoppers from revisiting that site, and 44% of them will share that experience online.

You do not want your website's speed to be an issue with your customers.

Page Speed and SEO

Page speed can also affect your ranking in search engines. 

Because Google wants to make sure users have a good experience with the sites it suggests to them, Google places a big emphasis on how relevant a website is to its visitors.

As we explained above, slow page speeds lead to a higher bounce rate. If Google sees a high percentage of the traffic bouncing from a page, they're going to assume the page isn't useful or relevant.

If Google determines that a page isn't useful or relevant, that page isn't going to show up very high in organic search results.

Simple as that.

So while page speed doesn't directly affect search engine rankings, the way users react to slow page speeds does.

Get a FREE Page Speed Audit

How Do You Increase Page Speed?

There's no secret to it. Run a test on Google's PageSpeed Insights page. They'll give you a rating and will even directly tell you how you can improve your results.

Some of it's actually really easy. If you're looking to increase a WordPress page speed, there are plugins that will minify your CSS and JavaScript and compress images for you.

It gets a little trickier, however, once you get into eliminating render-blocking resources and removing unused CSS and the like.

Sure, you can Google how to fix some of those things, but it takes a certain amount of proficiency or a lot of time teaching yourself somewhat advanced coding to become at least marginally proficient if you want to significantly improve even a WordPress website page speed.

And that, my friend, is most likely why you're here. You don't have time to learn how to get a score like this one.

Now, we can't guarantee a 100 score on Google PageSpeed Insights (though, as you can see, we are able to achieve it), and there are a few other sites we also measure because Google's rating, while certainly being important, isn't the be-all and end-all in page speed ratings.

How Much Does it Cost to Speed Up My WordPress Website?

Before you ask that you should know what kind of shape your website is in. Do you even need to optimize your website's speed? There are several websites people use to measure their site speed, and with our FREE website page speed audit, we'll check your site on them and send you the results.

The great thing about them is that they tell you what needs to be done on your site. 

The harder part is actually making all the suggested changes needed to increase your site's page speed. It's definitely more advanced than Websites 101.

That's where we come in!

We don't have a flat price for optimizing your website speed, and we don't charge by the time it takes.

Instead, we want to make sure you pay for what you get, so we charge based on results.

Could it be any more fair than that? 

    • You know you need a fast website.
    • We help you determine how fast your site is.
    • We give you the information you need to make your site faster.
    • If you want us to do it for you, we only charge based on how fast we make your site.

How do we determine our Website Page Speed Optimization pricing?

We take an average of five rankings: Google Pagespeed Insights for Mobile, Google Pagespeed Insights for Desktop, the PageSpeed and YSlow scores on GTMetrix, and Pingdom's Website Speed Test. We round to the nearest whole numbers then use the following tiers:

under 80 | 80-89 | 90-99 | 100

If we can't improve your website's page speed  past 80, we won't charge beyond the deposit. And if we can't improve your average score at all we'll refund the deposit*.

So what's our actual pricing? 

*Initial average page speed score must be 30 or lower to qualify for a deposit refund.

The Easiest Way to Increase your WordPress Page Speed:

✅ Fill out this form to get a FREE WordPress Website Page Speed Audit.

🔎 We'll check your website on the top page speed metric sites and send you the results via screenshots and links so you can view and run the results yourself at any time.

✏️ Sign up for our WordPress Website Page Speed Optimization service.

🚀 Within a few days we'll have your site flying at rocket speed!

Fill Out This Form to Get Your FREE Website Page Speed Audit