WordPress Website Page Speed Optimization
YOUR WEBSITE IS SLOW
It's killing user experience, loyalty, and your search engine ranking.
You need to fix it. We'll help you do it.
Get a Personalized WordPress Website Page Speed Audit for only $249 for a Limited Time Only... Regularly $499!
How Do You Increase Page Speed?
See the score in the screenshot right there? That's this website, and it's proof that we know how to get great results. We want to share that with you.
There's no one answer to how to make it happen, however, because every website is different.
With our Personalized WordPress Website Page Speed Audit, we'll run diagnostics on your site with industry-leading website speed tests and give you the scores, but we don't stop there. You'll also get instructions on how to fix the issues revealed in the audit.
Does WordPress Page Speed Optimization Matter?
A slow website kills user experience, customer loyalty, and organic search engine ranking.
You're perusing the internet. You have about 27 browser tabs open after falling down a rabbit hole of product comparisons. You click yet another link.
You wait for it to load.
Then wait some more.
It’s only been about 4.7 seconds, but it feels like forever, so you click the back button and move on to the next link. The site you waited so long on slips into the ether that is “forgotten forever” and you never give it another thought.
The content on that site might have been the one that finally pushed you to decide what you were going to buy, and they just missed out on a sale from their affiliate link.
Can you afford for people to get irritated at the time it takes your site to load? Do you want to give up sales or authority to a competitor who knows the value of a fast-loading website?
WordPress Page Speed and the User Experience
If you have a website, you want visitors, and you want them to take certain actions, whether it's buying a product, contacting you, or just spending some time to read something.
Bounce rates (Google's definition of a bounce rate being the percentage of website visitors who leave a site after viewing only one page) tend to be high regardless... it can be hard keeping a visitor's attention. But stats show that the longer a page takes to load, the higher the bounce rate.
Even a site that takes between 1 and 3 seconds to load can expect a bounce rate of 32%. When that number goes up to 5 second? The probability of a bounce jumps to 90%, and of course it only goes up from there.
On average, a it takes a webpage on desktop 4.7 seconds to fully load, and more than twice as long on mobile at 11.4 seconds. When you realize that Google's best practice places 3 seconds as the best practice and users expect a page in 4 seconds, you can see that the average website might have problems.
How does page speed translate to business performance?
A mobile page that loads in 5 seconds can generate twice the amount of ad revenue.
A one second delay means a 7% loss in website conversions.
Page speed really kicks in with ecommerce sites though. A 2 second delay with transactions has been shown to lead to a cart abandonment rate of 87%, and abandoned carts cost $18 billion dollars annually. You don't want to lose your piece of that pie!
If those numbers aren't scary enough, consider that website performance issues will keep 79% of online shoppers from revisiting that site, and 44% of them will share that experience online.
You do not want your website's speed to be an issue with your customers.
How Does WordPress Page Speed Optimization Affect SEO?
A website's page speed does not have a direct impact on search engine ranking. It does have a tangential effect though.
Because Google wants to make sure users have a good experience with the sites it suggests to them, Google places a big emphasis on how relevant a website is to its visitors.
As we explained above, slow page speeds lead to a higher bounce rate. If Google sees a high percentage of the traffic bouncing from a page, they're going to assume the page isn't useful or relevant.
If Google determines that a page isn't useful or relevant, that page isn't going to show up very high in organic search results.
Simple as that.
So while page speed doesn't directly affect search engine rankings, the way users react to slow page speeds does.
WordPress Page Speed Matters
It is one of the most important yet overlooked aspects of a website.
You know this, because if you didn't think it mattered you wouldn't be on this page, and you certainly wouldn't have read this far.
Want to get a leg up on your competitors? Go ahead and click here to get your comprehensive personalized WordPress Page Speed Audit.
Just think how much more successful your site will be, whether it's selling a product, serving up ads, or getting leads, when your site loads so much faster!
Make Your WordPress Website Faster
A website's page speed is one of the most important but overlooked aspects for bringing a good experience to your site's visitors.
Chances are if you're here you know your site needs to be sped up.
Our personalized and comprehensive WordPress Website Page Speed Audit will tell you everything you need to know to get blazing fast rankings on the top page speed ranking sites.
With a faster website, you can expect...
🚀 A ZOOMING fast website!
👍 Better user experience!
😁 Increased customer loyalty and recurring traffic!
✅ Higher conversion rates!
💰 Fewer abandoned carts and more sales!