Get found by people looking for what you do.
Pay-Per-Click (PPC) advertising offers instant visibility and unparalleled control. Reach your ideal customers at the exact moment they’re searching for your products or services. Our expert team will craft compelling ad campaigns, meticulously target the right audience, and track every click to ensure maximum ROI.
PPC stands for Pay-Per-Click advertising. Specifically, you it’s a form of buying ads where you pay every something every time someone clicks on the ad.
There are a few different kinds of PPC ads, but typically you buy them through a search engine (Google being the most popular) or a social media platform and they show up in search results, on social media feeds, or even on other websites.
When creating your ads, you can choose who gets to see them by targeting things such as areas you want the ads to show up in and the interests of you target customer.
The goal, of course, is to drive targeted traffic to your website, generate leads, and ultimately, increase your sales.
The cost per click of pay-per-click advertising varies widely based on a few factors.
Industry Competitiveness: The more competitive the industry, the more a click will cost. It’s simple supply and demand: More people want to get those clicks, so the clicks will cost more.
Target Audience: Targeting specific demographics or interests can impact costs.
Bidding Strategy: Different bidding strategies (e.g., cost-per-click, cost-per-thousand-impressions) will affect your overall spend.
Ad Platform: Which platform you choose to advertise on (search engine vs. social media, for example) can impact how much you pay.
Whatever you choose, you’ll have control over your budget, usually being able to set daily or monthly limits.
That said, the average cost per click is $2.59, and companies spend anywhere from a few hundred dollars to tens of thousands every month on them.
The basics of setting up a PPC ad campaign are not very difficult, but if you’re going to do it right, you need to do keyword research, create an effective landing page, write compelling ads, monitor your results, and adjust your ads and settings accordingly.
Anyone can do all of that, but anyone can fully service their car too… if they’ve got time to learn how to do it and time to actually do it.
The price agencies charge to manage Pay-Per-Click Ads runs the gamut.
Some charge based on your ad budget (with a minimum amount). Some charge per hour. Some charge based on the number of clicks. Then some, like us, charge a flat monthly fee.
What sets us apart is that on top of constantly monitoring results and tweaking the ads to get the best return on investment, we also change up the ads regularly to make sure they don’t get stale.
