SEO Review: January 9, 2012

Welcome back.  Let’s jump right in.

Joe’s SEO Campaign

[fancy_table]

Google Search Result Ranking

Number of Search Terms

19
21
36
42
52
63
71
81
92
100
Page 24
Page 31
Page 4-102
Not in Top 10010
[/fancy_table]

Overall a few results went up and a few went down, just the usual Google wobble.  None were drastic with the exception of one.  That one went from #3 last week to not being ranked in the top 100.  It may have been a software fluke or maybe a temporary Google dance that it’s already recovered from, because I just did a (non-personalized) search and that search phrase is at the #1 spot now, just under the Places results.  I was considering running the ranking reports daily or several times a week instead of just weekly, and this case is making me consider it more strongly.

Joe, you might recall, commissioned me to come up with an advanced SEO strategy for him to help get things moving even more last week.  I presented him with several options, mostly for off-site optimization.  He liked what he saw and plans to get back with us soon to discuss how to proceed.

Eric’s SEO Campaign

[fancy_table]

Google Search Result Ranking

Number of Search Terms

10
20
30
41
50
61
70
80
91
100
Page 26
Page 34
Page 4-100
Not in Top 1004
[/fancy_table]

Pretty steady overall for Eric as well.  A couple terms dropped a little, but a few went up as well.  The really good news is that the ones that dropped are small markets, but one of them that went up a spot or two is the main phrase for which we’re optimizing the site.

Josh’s Campaign

[fancy_table]

Google Search Result Ranking

Number of Search Terms

12
21
30
40
51
60
72
80
90
100
Page 21
Page 30
Page 4-104
Not in Top 1003
[/fancy_table]

As you might recall, we just started optimizing Josh’s site last week, right before we began tracking the rankings.  We’re having great results so far.  Last week there were five phrases that we not in the top 100; this week there are only three.  Most of the phrases had steep jumps this week, with only one dropping (from #2 to #7).

The great news is that the one that jumped from nowhere to #1 was the term that Josh told me last week during our consultation was the third most important term to him.  His second most important term went from #59 to #40.  The top search phrase has yet to rank in the top 100, but he knows that it’s a highly competitive one.  We may look at further strategies down the road.

[divider]

All in all we have done well this week.  A little bit of wobble in our ranking results, but a lot of nice gains as well.

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